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kelly-brand

Brand-narrative single source of truth on the TALE framework (Trace→Architect→Land→Evaluate): the agent drafts positioning, the message house, story bank, evidence-backed proof points, and vocabulary guardrails, scores narrative quality (NQS → SHIP/FIX/BLOCK), and flags cross-channel drift; you curate which drafts become canonical.品牌叙事唯一真源,跑 TALE 框架(Trace→Architect→Land→Evaluate):agent 起草定位、message house、story bank、带证据的 proof point 和用词护栏,给叙事质量打分(NQS → SHIP/FIX/BLOCK),并标记跨渠道漂移;你决定哪些草稿升为 canonical。

Install安装 Install kelly-brand or copy a ready prompt for your agent.安装 kelly-brand,或复制现成提示给 agent。
npx skills add mr-kelly/skills --skill kelly-brand
Claude CodeClaude Code
/plugin marketplace add mr-kelly/skills /plugin install mr-kelly-skills

When to use it什么时候用

Use it when defining or auditing brand positioning and messaging, curating the canonical narrative and story bank, or catching off-brand drift across channels.定义或审计品牌定位和信息、维护 canonical 叙事和 story bank,或捕捉跨渠道跑偏时使用。

Overview
OverviewThe message house — positioning, value pillars, overall NQS, and the drift-alert count.
总览message house——定位、价值支柱、总 NQS,和漂移告警数。
Narrative
NarrativeMessage pillars and vocabulary guardrails, canonical versus draft.
叙事message pillar 和用词护栏,canonical 与草稿对照。
Story bank
Story bankCustomer stories and evidence-backed proof points.
Story bank客户故事和带证据的 proof point。
Drift
DriftCross-channel off-brand alerts — offending usage versus the canonical guardrail.
漂移跨渠道跑偏告警——违规用法 vs canonical 护栏。